EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
CASE STUDY:
Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
EZINE:
Countries in the Middle East see technology as an industry of the future and are investing heavily in the sector as part of their economic diversification plans. Read in this issue how the latest development will see a $60m venture capital fund, based in Bahrain, invest in 120 early-stage startups across the Middle East region.
EGUIDE:
In this e-guide we shine the light on a number of case studies taken from around the world of data analytics. We delve into a number of Silicon Valley-based startups that are looking to shake up the data analytics industry as well as glimpsing into the future of AI-based analytics, data visualisation tools and the Australian data analytics market.
WHITE PAPER:
This whitepaper discusses the advantages of taking a proactive approach to leveraging data can reveal fast, effective pathways to improving quality. Read on to find out how to stop being reactive with your workflow improvements, and how focusing on quality can help mitigate risk.
EGUIDE:
In this expert guide, discover what differentiates IoT data created on the front and back ends, and how you can use both to understand the metrics that are crucial for your business.
EBOOK:
Organizations that deploy big data platforms are finding that they also need an upgraded data integration framework to meet rising demands. In this expert handbook, uncover advice on how to navigate the demands of big data architectures, high volume data warehousing, and data lakes by updating your data integration strategy.
EGUIDE:
Hadoop distribution vendors offer various products that are differentiated by what they provide beyond the openly accessible functionality. In this e-guide, we help you compare vendors and products so you can make the right decision for your business.
EGUIDE:
Discover how HSBC, a financial services company and banking giant, adopted a cloud-first strategy to enhance analytics and solve big data business challenges. Hear from David Knott, a chief architect at HSBC, about how they addressed 5 key use cases with machine-learning and selected a cloud provider for analytics.
EBOOK:
This expert handbook explores how to enable sound, machine learning-enabled analytics for content management systems. Find out how to support decision-making with rich, real-time ECM analytics and assess the impact of things like AI and big data on your content analytics strategy.
