WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
WEBCAST:
This OnDemand webinar features special guest Samantha Stone and John Steinert as they review how 2020 unmasked fundamental weaknesses in personalization strategies, where salespeople continue to struggle in the digital channels we’re still all limited to and what key next steps you can focus on to drive greater engagement impact for your company.
EBOOK:
TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.
EGUIDE:
Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.
EGUIDE:
In this e-guide, we discuss the how important respecting the data privacy of customers and prospective customers is for companies trying to make a profit. For commercial organisations, finding this ethical balance between making money from data and safeguarding the privacy of personal data is more important than ever thanks to the EU's GDPR.
EBOOK:
In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.
WHITE PAPER:
SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
WHITE PAPER:
A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
EBOOK:
This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.
