EBOOK:
It’s a common industry practice to focus primarily on prospects who match a specific persona or job title—but is that really the best method? According to recent research, the answer is no. Download this resource to learn how you can refocus your efforts and get more leads by homing in on prospects with recent, relevant, pre-purchase activity.
EZINE:
In this week's Computer Weekly, a tech expert is set to earn millions after successfully blowing the whistle on vulnerabilities in Cisco's video surveillance software. Our latest buyer's guide examines the issues around big data architecture. And we look at how the end of Windows 7 could spark a new era for desktop productivity. Read the issue now.
EGUIDE:
In this case study, learn how Zuellig Pharma is leveraging blockchain to help countries get up to speed with their vaccination programmes and counter the threat of counterfeit vaccines.
EGUIDE:
Application programming interfaces (APIs) are moving beyond the domain of software development. They offer a way for organisations to work closely with an extended ecosystem of business partners, who are able to build value-added software-powered products and services.
EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EZINE:
In this week's Computer Weekly, we find out how technology is fighting poverty by increasing financial inclusion. We examine how best to manage the challenges of Microsoft's new plan for ongoing Windows 10 updates. And we find out how data innovation at Lloyd's of London is supporting a wider digital modernisation. Read the issue now.
EZINE:
Traditional disks can no longer keep up with the needs of modern enterprises. In this issue of CW ASEAN, we take a look at how enterprises are taking to all-flash array storage, and what they need to do to lay the foundation necessary for getting the most out of the technology. Read the issue now.
EGUIDE:
This e-guide to employee experience includes a podcast discussion about the evolution of employee experience management. Also, we explore how advanced companies are responding to skills shortages and millennial employee attitudes by listening harder to their workforces.
EGUIDE:
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
EGUIDE:
Software as a service has seen a rapid increase in deployment since the pandemic. In this 15-page buyer's guide, Computer Weekly looks at the implications of its vast market, the issues it can cause through IT complexity and how to deal with SaaS governance.
